AI Co-Creation Workflow
Hutson's revised Step 1 and the prompt clinic. Use AI to accelerate intent-definition without outsourcing editorial judgment. The workflow has four steps — you own Step 1. The AI executes Step 2. You own Steps 3 and 4.
Core concepts
The Editorial Judgment Rule
AI accelerates execution. The human defines intent. Never delegate the Step 1 decisions — audience, frame, metric, distance strategy — to the model. Those are yours.
The Four-Step Workflow
Step 1: Define the spec (audience, frame, metric, story spine). Step 2: Generate a raw draft. Step 3: Curate and fact-check. Step 4: Multiply across formats and channels.
Garbage In, Garbage Out
A vague prompt produces a generic output. A precise Step 1 spec produces a draft that can actually be used. The quality of the AI output is a direct mirror of the quality of the brief.
The Prompt Clinic Test
Every AI output should pass five checks: correct audience, correct frame, hero metric present, distance collapsed, call to action owned by this specific audience.
Playgrounds
The four-step workflow
Define the spec
YouAudience, value frame, hero metric, distance barrier, collapsing strategy, Story Spine, output format. This is editorial judgment — AI cannot do it for you.
Generate a raw draft
AIGive the model your complete Step 1 spec. It produces a first draft that honors your decisions. This is where AI saves you time — not in Step 1.
Curate and fact-check
YouEvery claim the AI makes must be verified against source material. AI hallucinates statistics. You are accountable for anything published — not the model.
Multiply
You + AIOne verified source can become an email, a policy brief, a social post, a pitch deck. The Step 1 spec adapts per audience — the ground truth stays constant.