Terra Studio/Week 4
Module 3

AI Co-Creation Workflow

Hutson's revised Step 1 and the prompt clinic. Use AI to accelerate intent-definition without outsourcing editorial judgment. The workflow has four steps — you own Step 1. The AI executes Step 2. You own Steps 3 and 4.

Core concepts

The Editorial Judgment Rule

AI accelerates execution. The human defines intent. Never delegate the Step 1 decisions — audience, frame, metric, distance strategy — to the model. Those are yours.

The Four-Step Workflow

Step 1: Define the spec (audience, frame, metric, story spine). Step 2: Generate a raw draft. Step 3: Curate and fact-check. Step 4: Multiply across formats and channels.

Garbage In, Garbage Out

A vague prompt produces a generic output. A precise Step 1 spec produces a draft that can actually be used. The quality of the AI output is a direct mirror of the quality of the brief.

The Prompt Clinic Test

Every AI output should pass five checks: correct audience, correct frame, hero metric present, distance collapsed, call to action owned by this specific audience.

The four-step workflow

Step 1

Define the spec

You

Audience, value frame, hero metric, distance barrier, collapsing strategy, Story Spine, output format. This is editorial judgment — AI cannot do it for you.

Step 2

Generate a raw draft

AI

Give the model your complete Step 1 spec. It produces a first draft that honors your decisions. This is where AI saves you time — not in Step 1.

Step 3

Curate and fact-check

You

Every claim the AI makes must be verified against source material. AI hallucinates statistics. You are accountable for anything published — not the model.

Step 4

Multiply

You + AI

One verified source can become an email, a policy brief, a social post, a pitch deck. The Step 1 spec adapts per audience — the ground truth stays constant.