Week 4 Mini Campaign Kit

I am a Terra Studio Week 4 fellow writing a campaign brief.

MY FINDING: [paste your data point, story, or climate news item]
MY AUDIENCE: [be specific — not "the public". e.g. "City CFOs in mid-sized US municipalities"]
MY VALUE FRAME: [Stewardship / Public health / Economic / Security / Justice/equity]
MY MESSENGER: [whose voice? yours? a local expert? a peer? a patient?]
MY DESIRED AUDIENCE ACTION OR EMOTION: [what do you want them to feel or do after reading?]

Using the Module 1 Story Spine and Module 2 audience diagnostic, write a ~200 word Strategic Brief that includes:

1. FINDING — the data point or story and why it has narrative weight
2. AUDIENCE — named precisely with their worldview, what they already value, and what language they use
3. PRIMARY DISTANCE TO COLLAPSE — which of the four psychological distances is the main barrier for this audience: Temporal ("future problem"), Spatial ("somewhere else"), Social ("not people like me"), or Hypothetical ("might not happen") — and how you will collapse it
4. VALUE FRAME — which frame governs this piece and why it fits this audience better than an environmental frame
5. MESSENGER — who delivers it and why they are credible to this audience (expertise + perceived in-group membership)
6. EMOTIONAL ARC — severity signal if needed, immediately paired with agency and efficacy (fear → hope → role)
7. SUCCESS METRIC — one specific thing you want the audience to feel, believe, or do after reading

Be specific. Justify every choice. This Brief is the foundation all other deliverables trace back to.

I am writing a climate communication for a specific audience.

MY BRIEF: [paste your completed Brief here]
OUTPUT FORMAT: [LinkedIn post / Twitter-X thread / Instagram caption / other]

Using the Story Spine causal structure and my Brief above, write a [format] about this finding.

Requirements:
— Lead through the value frame in my Brief, not environmental framing, unless my audience expects it
— Open with a hook that is about this audience's world, not about climate
— Apply the Story Spine causal chain: context → disruption → "because of that" consequence → resolution / action
— Use present-tense, local, or specific evidence to collapse the distance dimension identified in my Brief
— If invoking severity, pair it immediately with agency and efficacy in the same paragraph
— End with a specific, actionable role for this audience — not a vague call to care
— Match the platform conventions: [LinkedIn: 150–300 words, 1–3 hashtags, conversational / Twitter: 4–6 numbered tweets, each standalone / Instagram: shorter, visual-forward, 3–5 hashtags]

After the post, add a 3-sentence annotation:
(1) Which distance you collapsed and the specific technique you used
(2) Which value frame governs it and one phrase that signals it
(3) What the messenger voice sounds like and why it fits this audience

I am writing a ~150 word pitch paragraph to a specific recipient.

MY BRIEF: [paste your completed Brief here]
RECIPIENT: [name, title, organisation — be specific]
MY RELATIONSHIP TO THEM: [colleague / cold outreach / existing contact]
MY ASK: [one specific request — a meeting, a decision, a partnership, a resource commitment]

Write a pitch paragraph that:
— Opens with their world, their priority, their language — not your cause
— Surfaces one concrete finding localised or relevant to their professional context
— Connects the finding to a consequence within their responsibilities or interests
— Makes one specific ask (not "I'd love to connect" — a real ask with a real object)
— Closes with what you will provide if they say yes (the post, the data, a brief, a deck)
— Tone: [warm-collegial / formal-professional / peer-to-peer]

This should be copy-paste sendable as-is. No placeholders in the final output.
After the paragraph, annotate in 2 sentences: (1) what distance collapse technique you used, (2) what value frame governs the language.

I need a [data card / infographic / presentation slide / chart] about a climate finding.

MY BRIEF: [paste your completed Brief here]
MY HERO METRIC: [the single most compelling data point from your finding]
OUTPUT TOOL: [Canva AI / Gemini / Google Slides + Claude / Datawrapper / other]
FORMAT/PLATFORM: [Instagram square / LinkedIn banner / slide deck / report page]

Apply the Module 1 visual hierarchy principles:
— ONE hero metric at maximum visual weight (large size, accent colour — the teal, amber, or coral that fits the tone)
— Supporting context at reduced weight (grey, smaller, secondary position)
— Make the invisible visible: show transformation over time, comparison, or geographic specificity — not just a static number
— Remove chartjunk: every element must carry information

Generate the design specification or image-generation prompt for this asset, including:
1. Colour palette (max 3 colours: 1 accent for hero metric, 1 neutral background, 1 supporting)
2. Typography hierarchy (headline / subhead / caption)
3. One specific visual metaphor or structure (bar chart, before/after, map, timeline, icon set)
4. Exact text for headline, body, and caption

If generating an image-generation prompt (for Gemini/Canva AI), format it as a single detailed paragraph ready to paste.

I have completed my Week 4 Mini Campaign Kit. Help me write a ~150 word "How I Used AI" reflection.

MY WORKFLOW:
Step 1 — Before I prompted, I decided: [describe the strategic decisions you made — audience choice, value frame, which story, messenger]
Step 2 — I asked the AI to generate: [what you asked for and which tool you used]
Step 3 — I curated by: [what you edited, rejected, combined, or rewrote from the AI output]
Step 4 — For polish, I: [final adjustments, human touches, verification you did]

Write the reflection in first person. Reference the Module 3 co-creation framework (the four steps: Define Vision → Generate Options → Curate and Refine → Polish and Personalise). Be honest about both what AI accelerated and where your judgment was essential. ~150 words. No AI jargon. No promotional tone. Grounded and specific to this actual campaign.

I am a Terra Studio Week 4 fellow. I have just completed a Mini Campaign Kit with your assistance.

Looking back at our conversation, write a Collaboration Note (150–200 words) that describes:
1. What I asked you to do and how we divided the work
2. The moments where I made the strategic decisions that AI cannot make (audience choice, value frame, messenger, what to cut)
3. The moments where you were doing the heavy lifting (drafting, iterating, formatting)
4. Your honest assessment: where did the human judgment in this campaign matter most? What would have been worse if I had not stayed in the loop?
5. One thing you notice about how I prompted or directed you that made the collaboration work better

Be specific to this actual campaign — not generic praise. Keep my voice as "I" throughout since this is my assignment. Note at the top that this is AI-generated and unedited (per assignment instructions). Do not polish or improve the tone — rawness and honesty are part of what is being assessed.