Climate Communication & Storytelling with AI
The evidence for climate action has been overwhelming for decades. The data is not the bottleneck. What's missing is the bridge between what experts know and what people feel strongly enough to act on. This course teaches you to build that bridge — using narrative structure, audience science, and AI as a production engine.
Start course →What you'll leave with
- ✓Apply the Pixar Story Spine to turn any climate finding into a causal narrative
- ✓Select the right value frame for any audience before writing a single word
- ✓Build a complete co-creation brief so AI produces useful drafts, not generic ones
- ✓Design a five-stage content pipeline that multiplies one story across formats and audiences
Course sections
The Narrative Gap: Why Evidence Isn't Enough
Bullet Point TestWhy overwhelming evidence doesn't produce proportional action. The three myths that trap climate communicators — and what stories do that data fundamentally cannot.
The Architecture of Stories
Story Spine BuilderThe Pixar Story Spine and its six causal beats. Why the hero is almost always the audience, not the scientist. A worked example with GLAD forest monitoring alerts.
Audience and Value Frames
Value Frame Translator + Audience DiagnosticThe same fact lands differently depending on who hears it and how it's framed. Psychological distance, six value frames, and the seven-question Audience Diagnostic.
The AI Co-Creation Workflow
Step 1 Builder + Prompt ClinicWhy AI drafts fail without a complete brief. The four-step sandwich model. Building the full spec before touching AI — and using the Prompt Clinic to diagnose broken outputs.
From Tools to Pipelines
Pipeline Builder + Ground Truth Builder + Tool SelectorThe five-stage pipeline: Research → Structure → Narrate → Produce → Multiply. The Ground Truth Document as your anchor. One story, many formats, many audiences.